NYC Marketing’s history has always been marked by growth. Our innovative marketing campaigns have captured the attention of business leaders. Of course, this means that we frequently think about how to effectively scale our operations. If you ever find yourself faced with a similar question, there are some techniques you can leverage to build capacity.
As with most business initiatives, the ideal starting points are to set and communicate clear intentions. Consider what you are hoping to specifically achieve through your efforts. Get the team bought into the idea by engaging and empowering them. This step will help to overcome any growing pains that may pop up as you try new things.
Following this, start delving into the problems that currently bottleneck your team. Naturally, the immediate solution may seem to be to add extra team members. However, our experience at NYC Marketing has been that there may be other, more creative, options as well. Perhaps some process improvements, additional training, or other changes may allow everyone to be more productive.
Typically, it is best to try new ideas on a small scale then build up. If making a process change, try it with a test group first. If adding new people, start with a few hires to address the most critical needs. Through this method, you can build your team’s ability to produce great results. Like NYC Marketing on Facebook to find more ideas.